The Bigger Picture of Blockbuster Drug Sales
As regular readers of this blog know, from time to time Calcbench examines the revenues that pharmaceutical companies receive from their so-called “blockbuster” drugs — that is, the companies’ biggest-selling products, which typically are reported as individual operating segments.
Today we wanted to examine a bigger issue: the total portfolio of blockbuster drugs that pharmaceutical companies manage, and how those individual revenue streams evolve over time.
That is, a pharma company might depend for years on one blockbuster drug, but as that product approaches the end of patent protection or faces new competition from a rival, the pharma company will need to bring new blockbusters to market to succeed the old one.
To explore that question, we looked at individual drug sales at four large pharma companies — AbbVie, Johnson & Johnson, Merck, and Pfizer — from Q1 2020 to Q2 2025. The results are presented in four figures, below.
First is AbbVie ($ABBV).
Next up is Johnson & Johnson ($JNJ).
Third is Merck ($MRK).
And then Pfizer ($PFE).
What conclusions can we draw from these charts? A few points.
Johnson & Johnson had the most diversified stream of blockbuster drug revenues. Its single biggest seller was Darzalex (a treatment for multiple myeloma), followed by Stelara, a treatment for psoriasis, Crohn's disease, and ulcerative colitis. Drug revenues also accounted for a lower portion of total revenue at J&J (never more than 50 percent of total revenue) than at the other three pharma companies studied.
Pfizer saw a spike in revenue from the covid treatment Plaxlovid from mid-2022 into 2023, at one point accounting for nearly one-third of all blockbuster drug revenue in 2022. As the covid pandemic faded, however, Plaxlovid sales plummeted (down 95 percent by Q2 2025).
AbbVie had the clearest example of ‘blockbuster shift.’ In Q3 2021, its arthritis drug Humira had $4.6 billion in sales, while its psoriasis treatment Skyrizi had only $679 million. In Q4 2024, Humira sales fell to $1.25 billion while Skyrizi soared to $3.3 billion.
Merck has seen revenue from its breast cancer treatment Keytruda march steadily upward, from $3.28 billion to $7.95 billion, the company’s biggest blockbuster by far.
Calcbench provides an easy way to search revenue by operating segments on our Segments, Rollforwards, and Breakouts page, so analysts following the pharma sector can quickly find the latest data available.
Plus, for Professional-level subscribers who have the Calcbench Excel Add-in installed, we also have a pharma industry template that automatically updates all the operating segment numbers as pharma companies file their earnings statements. Then you can spend even more time reading our blog as the data automatically flows to your desktop. Wins all around!
Comments
Post a Comment