McDonalds versus Chipotle Earnings and KPIs
This morning (July 29) , McDonalds reported Q2 earnings. Last week (July 24th), Chipotle Mexican Grill did the same. Since we have the financial data catchers mitt, we thought we would roll up the sleeves and get to work a little. First question: 'How did the firms fare?' A quick as-filed income statement should suffice: MCD: Sales Flat. Profits Down. But levels are high meaning they make a lot of Big Macs consistently. CMG: Sales way up (18.3% YoY) and Profits as measured by Net Income up 33.3% YoY. The business is objectively smaller than MCD though. There are other ways to compare these firms and we love to talk about our ability to showcase the tools that allow for that comparison. Using our earnings press-release toolkit allows us to compare things like Net Profit Margins in real time for these firms. Like this quarterly since 2010: In the last 10 plus quarters, McDonald's is 2-3 times more pro...