The Bigger Picture of Blockbuster Drug Sales
As regular readers of this blog know, from time to time Calcbench examines the revenues that pharmaceutical companies receive from their so-called “blockbuster” drugs — that is, the companies’ biggest-selling products, which typically are reported as individual operating segments. Today we wanted to examine a bigger issue: the total portfolio of blockbuster drugs that pharmaceutical companies manage, and how those individual revenue streams evolve over time. That is, a pharma company might depend for years on one blockbuster drug, but as that product approaches the end of patent protection or faces new competition from a rival, the pharma company will need to bring new blockbusters to market to succeed the old one. To explore that question, we looked at individual drug sales at four large pharma companies — AbbVie, Johnson & Johnson, Merck, and Pfizer — from Q1 2020 to Q2 2025. The results are presented in four figures, below. First is AbbVie ($ABBV). Next up is Johnso...