You Gotta Love Non-GAAP Reporting Rules
Today we have another example of the quirks in non-GAAP reporting courtesy of real estate firm Cushman & Wakefield ($CWK). Like so many other firms these days, Cushman discloses an adjusted financial performance metric — which, in this latest quarter, was actually worse than standard net income. You don’t see that too often. As we documented in our Non-GAAP Adjustment Analysis published earlier this year, most non-GAAP disclosures are higher than traditional net income, but that’s not always the case. Under SEC reporting rules, a company that reports a certain non-GAAP disclosure must (a) use the same calculations for that metric period after period; and (b) keep reporting that metric period after period, until the company has thoughtful, reasonable rationale for discontinuing it. So under the right circumstances, a company could report a non-GAAP metric that paints a less flattering picture of financial performance than standard GAAP disclosures, but you’re stuck reporting that...